We are Terratela
Terratela transforms food waste into fashion —elevated essentials for people who give a damn about what they wear and how it’s made.
Our Story
This story doesn’t start the way most sustainability stories do.
There’s no factory exposé. No tear-jerking statistics about landfill waste. No recycled marketing language about recycled plastic bottles.
It starts with a delicious dinner in Italy.
The chef had just emerged from the kitchen, glowing with pride, ready to tell the table every detail about what they’d just eaten—where the produce came from, how it was grown, why each ingredient was chosen.
At the table were Natalia and Filippo—partners in life (and little did they know soon to be partners in business)—who immediately started talking:
Natalia — a designer with 15 years of experience in fashion and product development, who cared deeply about sustainability and was in Italy for a trade show.
Filippo — a food industry veteran and Italian native, who knew firsthand the complexities of food waste and supply chains.
Our Idea
That dinner sparked an idea—and ultimately, a business they would build together.
As they listened to the chef, a simple, radical idea took hold:
Why isn’t fashion like this?
Why don’t we know what’s in our clothing, where it comes from, or how it’s made?
(Probably because most fashion isn’t made with great “ingredients.”)
That dinner sparked the founding of Terratela—a brand built to bring the same transparency, integrity, and creativity to fashion that great chefs bring to food.
Terratela bridges two of the world’s most polluting industries—fashion and food—by transforming agricultural byproducts and food waste into innovative, high-performance clothing. In doing so, it challenges fashion’s broken standards and raises the bar for what sustainability should truly mean.
Our Mission
The mission is clear: to prove what’s possible when we rethink waste—and to build a more conscious connection between what we wear, what we eat, and the planet we share.
Wearing Terratela isn’t just a style choice—it’s a statement of innovation, integrity, and care for the planet.
Meet The Other Terratela Team Members
Joanna
Our resident web designer, Joanna is in charge of user journey, our amazing website and all things tech.
Arlei
Seeing the world through a range of lenses, Arlei creates all videos, photography and sets our aesthetic sensibility.
TEF Studio
Bruno and his team are our CGI experts, who helped us to bring to life our unique materials with effective videos.
Paweł
Paweł is our Social Media Manager, helping to bring together people who care about sustainability, food, and fashion and nurture our community.